Morgan Ebbing

We weren't happy with our previous reference database solution. It was pretty clunky and slow and we also need the sales. Team didn't really like working it with it that much. We also wanted to get out of the business of being like thought of as this customer data team in that they were going to use our database to search for like any type of customer use case or detail or information because everything that we were doing this very manual and so we felt that by going to a new solution where we Just really pulled everything and made it clear that everything was getting pulled out of Salesforce. Salesforce became that single source of Truth for customer information and now would flow through our reference database instead. And then also especially with the pandemic and not being able to go on site with customers and produce, you know, these big beautiful customer videos that we typically do. We felt that's not five, could help, you know, be a way that we can capture content scale. How can we go? Or support other parts of the business. Like our commercial team onboarding, customers, creating lightweight pieces of content that they can use to support their cell cycle as an alternative to, you know, going on site with customers with our big fancy video Crews.