Marianna Levyash

With the prevalence of AI. It was really important because our company was investing in other tools at that point. And I said, you know, customer advocacy needs a tool tip. We need a tool to be able to manage our references and referrals to be honest customer advocacy was able to fly under the radar more before an RC IO. Now, she is very keen on having customer proof points be at the core of everything that we do customers our North Star. So We want to have customer points and literally everything in our earning script. Any time, we do an event, we have customer speakers both internally and externally. Anytime we threw out our website, we have customer quotes everywhere. So really, we want to have customers be at the core of everything we do. We don't want to just say talk about ourselves and say, you know, hey, we're so great. Look at all the amazing. You know, metrics that you can get like no, we want our customers to say that on our behalf.