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Customer Story
Cristina Seckinger

Cristina Seckinger

Senior Customer Marketing Manager

Qlik
Industry Computer Software
Location —
Employees —
Products Customer Content, Customer References
Q

What was going on in the business that caused you to look for a solution like SlapFive?

A

As a company, we've always been very customer focused but as a Marketing team, because we were so young, we were very demand generation focused. So I was the first person in this role. I came from Customer Success and it was pretty apparent that we needed a more as we scale, that we needed a more sophisticated system other than the spreadsheet that I had on my computer for kind of tracking all of our customer interactions and asks, even even if they weren't doing stuff for us. We just want to keep track of all of that. So I started researching different advocacy platforms and stumbled upon SlapFive and it kind of works perfectly for for what we need. We just, we really want to be able to capture the voice of the customer. Let our sales and CS and marketing people have access to the people that want to work with us, collaboratively and various forms, whether it's doing webinars or customer stories in that sort of thing and have some sort of visibility into who can do what for us, but we weren't really interested in doing it like some sort of gamification big customer interactive kind of plan.

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