What was going on in the business that caused you to look for a solution like SlapFive?
I was hired last November because Salsify really wanted to focus on a new community marketing strategy. And we really see because our technology is transformational that we are a company that will really benefit from having a platform where we bring our customers and where we give them the opportunity to connect with one another and learn from one another. So our Customer Advocacy strategy is coming out of a deep focus in our business to build a community marketing strategy. We have the benefit of really building our community marketing and Customer Advocacy program from scratch. And I have two goals this year. One is, I have to build 150 customer stories by the end of the year. And the other is, I need to have 200 referenceable advocates in Salesforce that can be searchable. I decided to work with SlapFive on developing the customer content. We feel really great about that partnership, not just because of the software, but because of the know how, the real deep understanding of how to capture customer stories and how to do that in an authentic way and I think SlapFive is a leader in that in that space from what I can tell and from my analysis of the marketplace.
