Customer Story
Industry Cybersecurity Software
Location Mountain View,CA
Employees 4,000
Products Customer Advocacy, Customer References, Customer Content, Campaigns
Q
How do you use customer proof to win executive support for your advocacy program?
A
"A couple weeks ago, I had to present to our CMO at what he called a 'show and tell' - every team chose an area they were most proud of, and Guardians got seven minutes with the CMO to cover where we started, what we've accomplished, and where we're going. During the presentation, the CMO said that what the advocacy team is doing makes everyone's job easier: we finally have customer evidence in our integrated marketing campaigns for the first time, and our sales decks now have real customer stories and quotes in them. It's all finally working."
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