Heather Pritchett

We chose SlapFive for a couple of reasons. One is that we've been thinking for quite a while about how we can add scale to our customer programs, as well as some variation in the way that we tell our customer stories. The other thing is that we had an initiative to move off of our existing Advocate management platform and move to something a little bit more simple. And once we saw the functionality that SlapFive had, and adding to their platform to handle Advocate management, the engagement of customer Advocates, as well as managing requests from our sales and marketing teams to utilize those customer Advocates. We really just felt that at the time, was right to move to one solution that can meet all of our customer voice needs.