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Customer Story
Kim Plank

Kim Plank

Former Global Head of Customer Voice, Advocacy & Customer Success Marketing

Acumatica
Industry Computer Software
Location Kirkland,WA
Employees 501-1000 employees
Products Customer Content, Customer References, Customer Advocacy, Minute Booth
Q

Why SlapFive, and why now?

A

The kind of initial demo phase when I would say was most compelling that we saw was being able to have especially when we think about competitors and to have someone, you know, a customer who either evaluated, you know that solution or moved off of that solution and can really hone in on and speak to the reasons why that it was they were, you know, did not either go with that solution or the reason that they decided to move away from it in a way, that's not like super, you know, hard-hitting. But a way that's just truthful and honest us to the customers experience. That was something that was really powerful because there's not a lot of ways that you can really have the customer voice. Really speaking to your competition. Like, in this unique way, like we have a slap five.

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