Rebecca Salem

Putting the customer themselves more in control of when they respond, what they've respond to, what they consume, and when they consume it. It just really takes that burden off of them and allows it to be a choice, an opportunity, something that delivers them more actual value than even say your traditional case study even say a contributed article in a trade journal and it's the audience is limited and you're not necessarily going to get that sense of community where you're really getting people talking, speaking interacting seeing each other, it's more of a three-dimensional experience for the participants.