🔨 **Serving the Construction Industry:**
Demand Products supplies tools, foam cutting equipment, and accessories for EIFS, stucco, and wall systems to distributors across North America.
🏡 **Website:**
Demand Products' website has traditionally catered more to end-users, everyone, from homeowners doing DIY repairs to professionals in the art industry.
💡 **Innovative Beginnings:**
Demand Products has a rich history of growth and innovation that started with her father's vision back in 1983 when he recognized the need for foam-cutting solutions and introduced handheld hot knife cutters to address the challenges in the industry.
🛍 **The Nomad eCommerce Choice:**
Facing challenges with their previously selected platform, Big Commerce, which they found could not meet their unique business needs, Demand Products pivotal decision to transition to Nomad eCommerce came after experiencing issues with credit card handling and numerous technical challenges trying to bring BigCommerce to life for its B2B business.
🌐 **The Vision for Nomad eCommerce:**
With Nomad eCommerce in place, Ginny plans to streamline the order process for distributors and free up her sales team. She believes this platform will attract a younger demographic in the industry, who seek quick and seamless online ordering solutions.
💪 **Empowering Sales Teams:**
With the implementation, the sales team is enabled to focus on building relationships and expanding the customer base. This transformation is vital as smaller companies in the industry are being acquired, and larger companies require tailored solutions.
🔗 **Integration with ERP:**
Ginny discussed the benefits of integrating their ERP system with Nomad eCommerce, allowing for efficient order processing and real-time pricing.
📈 **Storefront LIVE**
Demand Products is officially live with Nomad eCommerce, marking an exciting chapter in their digital journey. The earlier soft launch already garnered positive feedback, thus they are ready to make the most of this innovative platform.
✨ **Looking to the Future:**
With Nomad eCommerce, Demand Products aims to stay ahead of the curve, attract a younger buying audience, and create a seamless and efficient experience for their customers. This is a crucial step in their continued growth and evolution.