Jeff Ernst

Founder and CEO

Dana Alvarenga

VP Customer Experience

INDUSTRY: Computer Software
SIZE: Under 50 employees
CUSTOMER SINCE: 2019
LOCATION: Boston, MA
PRODUCTS: Customer Marketing Platform
COMPETITORS REPLACED: ReferenceEdge, RO Innovations, Base, Spreadsheets

Key Takeaways

The team of SlapFive released a new series diving into 4 different topics to help you Accelerate in your role in Customer Marketing and Advocacy.
Busting the Mega Myths of Customer Marketing

Myth 1:

Buyers read written case studies

Myth 2:

Customer content is worthless without hard ROI

Myth 3:

Let's plaster this happy quote everywhere

Myth 4:

We need more 5-star reviews

Myth 5:

We should only go after the most recognized global brands

Myth 6:

Everyone loves our professionally produced testimonial videos

Myth 7:

We can’t use this customer because they can’t go public

Myth 8:

Customers need to endorse our product and company

Myth 9:

We only tell the positive side of a customer story

Customer Programs that Influence Revenue

Step 1: Planning

What's in it for them?

Who to invite?

Activity Types Willing to Do

Step 2: Executing

Step 3: Management

Microprograms

Step 4: Impact

Know your numbers

Customer Influence on Revenue

Customer Led Growth Canvas and Workshop

Now What & Key Takeaways for Customer Voice