Kim Plank Infuses Customer Voice Everywhere
From Acumatica's website, to marketing campaigns, sales win-wires, go-live announcements, webinar reels...you name it. Kim has led a customer-led transformation at Acumatica.
Kim Plank
Former Global Head of Customer Voice, Advocacy & Customer Success Marketing
Accelerated Sales Cycles
Higher Average Deal Sizes
Shorter Time to Create Content
- INDUSTRY: Computer Software
- COMPANY SIZE: 501-1000 employees
- LOCATION: Kirkland, WA
- PRODUCTS: Customer Content, Customer References, Customer Advocacy, Minute Booth
- CUSTOMER SINCE: 2018
Kim Plank has been around the block a few times. She spent 7 years at Microsoft honing her Customer Marketing and Customer Reference skills, before moving to a smaller company where she could bring true innovation to her customer programs. She had the vision from Day 1 that she was going to infuse customer voice everywhere. Every campaign, every sales opportunity, every channel program, every web property. The result is truly remarkable.
Measurable Results
+$28M
Revenue Influenced per Year
57%
Reduction in time to create case studies
7X
Average reuse of content assets
What is YOUR next big thing in 2022
Kim explains her goals for 2022, which include:
- Getting a promotion to Director of Customer Voice
- Improve her public speaking skills and on-stage presence
- Host and participate in more Group Therapy networking sessions
Now that you have been dating SlapFive for a while, what do you tell your BFF about us?
How is Customer Content supporting your organization's growth goals?
Kim at Acumatica views customer voice as supporting every stage of the marketing and sales funnel, in addition to supporting their services teams with customer insights.